The Story Behind KUGI
Nowadays, people are extremely conscious about the products they consume. Nonetheless, most of us drink alcohol on a regular basis, without considering its impact on our bodies or the environment. One day, as the founders of KUGI were enjoying some drinks with their friends, they noticed that many of their favorite drinks were filled with sugar, unhealthy, and not very refreshing. There is a sustainable, healthy, and transparent option in nearly every category of consumer products, except for alcohol. Why is this?
They knew this had to change, and so they started their mission to create a brand new alcoholic drink, made from real organic juices and herbs, but without any added sugar or artificial ingredients.
It resulted in something delicious, refreshing, and relatively low in calories: KUGI. This tasty drink fits a modern lifestyle of being active and driven, but at the same time wanting to unwind and enjoy on weekends.
The Good, The Bad, The KUGI
KUGI is an alcoholic seltzer with real juices & herbs: a refreshing low-alcoholic (4.5%) drink that is naturally carbonated by our unique fermentation process. The KUGI Company has designed its drink in such a way, that there is no sugar in the product. Therefore, KUGI is relatively low in calories. Furthermore, it is a vegan and gluten-free drink. The KUGI Company takes pride into developing a product in a sustainable way, which is one of the reasons they exclusively use real juices & herbs. They strive for a production process with minimal energy needed and little to zero waste.
The name “KUGI” comes from the abbreviation of Kurkuma (turmeric) and Ginger, which are the original ingredients of KUGI. The ingredients were not only picked for their great flavor, but also for their health benefits. Kurkuma for instance, is good for:
- A healthy heart and blood vessels
- Relieves hay fever
KUGI contains ingredients full of vitamins, antioxidants and more.
A Healthy Alternative To Regular Alcoholic Drinks
KUGI contains 100% pure organic ingredients that can be tracked to their source. There are no preservatives, coloring, flavoring of any kind, apart from the pure organic juices and spices used. They do however pasteurize before fermenting, and the fermented alcohol and citrus juices (KUGI Elephant and KUGI Gorilla contains lime juice and KUGI Bear contains lemon juice) act as a natural preservative.
See below the main ingredients for the KUGI recipes.
Taking Responsable Drinking To The Next Level
Many companies talk about becoming sustainable. The KUGI Company has taken this up into their core values: KUGI offers to make a natural and conscious drink for a better world.
Organic and sustainable farming is widely considered to be a far more sustainable alternative when it comes to food production. The lack of pesticides and wider variety of plants enhances biodiversity and results in better soil quality and reduced pollution from fertilizer or pesticide run-off.
Obviously there are also downsides to organic farming, like a lower yield and thus higher costs, but when you weigh everything, KUGI believes they should invest more in organic products. Therefore, the company only uses organic products, made from real ingredients, in our products. This makes the production process more expensive, and margins lower, but it is a small price to pay for the greater good.
Commitment to Sustainable Development
The KUGI Company teamed up with WWF as an official Business partner to invest a part of their revenue into amazing projects that protect endangered animals such as the Elephant, Bear and the Gorilla. The goal is also to increase awareness through the company’s labels.
Investments currently go to the “billion tree project” that aims to protect and plant forests around the globe in order to preserve the animals that live in these beautiful forests. This also goes further for KUGI, as they specifically chose this project: their ambition is to be a completely CO2 neutral company. Investing in projects that protect current, and create new forests was a logical step to compensate for the company’s carbon footprint.