VEZZO is femininity
Fashion changes. And in Vezzo they know it well. For this reason, collections have evolved with time till they have embraced the Woman world in the “Total Look”.
Their “cult” garments, as jackets, coats, shirts and t-shirts, blouses, together with dresses and skirts, represent the supporting frame of each new collection as well as the indispensable garments for today’s Woman Outfit.
The vision is over the borders
The Vezzo brand was born in 1998; this name reflected the idea of approaching a woman who was aware of her femininity. At the same time, the strong export vocation of the company needed a name that had intrinsically the “flavour” of Made in Italy. The company’s current configuration started in 2008, with Vezzo s.r.l.
History and value
The activity was born in the 90s, developing rapidly thanks to the collaboration with major Italian and International distributors. Towards the end of the decade, the arrival of the first Chinese products and the growing attention to price changed the rules of the markets. It was clear that only an orientation to quality and a stronger characterization of Made in Italy would represent the added value of a long-term strategic choice.
Organization and made in Italy
Today Vezzo keeps inside design and style, in addition to all production control and commercial activities. Cutting and ironing, together with prototyping and sampling, remain embedded in the current organizational structure; much of the production has been relocated within the radius of just 50 km., in order to maintain 100% of the Made in Italy production and enable faster quality control activities.
The VEZZO rules
Each market has its own rules, mostly if you want resist in time
Conscious of this, in order to maintain long-term relationships with customers and to resist a crisis from which the textile market seems unable to come out, they have established their rules:
QUALITY: an adequate quality control system is not a cost but an excellent investment;
CONFORMITY: the production must always observe the compliance rules with the shown sample;
PUNCTUALITY: respect for delivery terms is essential, especially for those who work with the abroad countries.
Femininity. The best precious gift of a woman. The magnetic field in which man is attracted. (Marlene Dietrich)
Citing the marvelous Marlene, VEZZO creates a collection that gives more magnetism to the woman, reinforcing her style and femininity. In the minds of their customers, VEZZO is mainly Color, Fantasies, Jacquard fabrics and embossed Textures; constant features that blend in the style of collections both Spring / Summer and Autumn / Winter. And precisely with this extreme attention to the balance between looks and trends that the VEZZO collections present as highly distinctive, so cleverly mixed with a principle of elegance that does not scream, but it is proposed without ever falling into excesses. They are exactly the driving principles on which the team VEZZO designs the collections.
Mission: chief and concrete objectives
Who are their clients?
Who buys from their customers?
Their Customers are specialized distributors in Made in Italy; they are small and medium chain stores attentive to the proposals of Italian Fashion; they are online cataloguers who know how to recognize the added value of Italian production without locking themselves in the price logic alone. And today, with the growth of their collection, selected boutiques are also in Japan, Korea, Taiwan, Russia, USA as well as in various European countries. They think of their customers especially as PARTNERS, for whom they develop research, innovation and trends that are more and more responsive to the needs of the total look of a cosmopolitan woman.
Source: VEZZO Website