Miyagikogyo Co., Ltd. has been established in 1941 and particular about the domestic production. Making shoes by leather has originally been a part of traditional Western culture. Their philosophy “No Better Material than Leather, No Better Machine than Matured techniques.” is from BARKER, one of the famous and historic shoemaker in England. With this philosophy, also with hard work, endless inquiries and tastes as Japanese, they strongly believe that they are able to produce better leather shoes than Western shoemakers.
In their morning meetings, they always chant their slogan and there is a sentence.
We are going to be the best shoemaker in the world.
They do not believe its going to be true, if only they chant the slogan everyday. They know they have to be more specific and make every steps to get close to the best shoemaker in the world.
So, what do you think is the best shoemaker in the world supposed to be? Is it the capability of factory? Qualities? Or the brand names? Miyagikogyo believes it is to fill the satisfaction of every customers. They do not think that the shoes are ornaments. They do think that the shoes have to be wore and they make them possible to protect our feet, and also enjoy as fashion tools.
At the same time, they have to tell their customers that the leather shoes are able to be repaired and have good durability, if we treat them properly. They think they will have to be a “ preacher of leather shoe religion”, in other words.
In 1991, at the time of 50th company anniversary, they put up a new purpose「和創良靴」(wa-sou-ryou-ka).
「和」(wa) means both Japan and all workers working together. Producing good shoes with this「和」is the concept to achieve their goal which is to be the best shoemaker in the world. Many products made in Japan have followed the goods from abroad and been improved. Now they got better and loved all around the world. Someday in the future, they do believe that the leather shoes from Japan will be the best in the world.
Even the time goes by, they promise to make every effort to produce “the real” leather shoes which get to their customer’s heart and to be loved for a long time, with our motto “DEVELOP AND CHALLENGE”.
