Products DNA
Recently released VINTAGE SERIES is absolutely a new concept product line. They have processed the stainless tableware, cutlery & bar utensils with an original surface finish, and although the products are brand new, each product has character and expression commonly attributed to things that have been around since the heyday of our grandparents. The user will have a fond affection to these products.
The name VINTAGE is rooted in their desire for customers to experience high-quality feel and comfort as if nurtured through many years of use, like your favorite vintage pair of denim jeans, transcending time with its fine quality. Today, vintage taste coupled with a sense of nostalgia and familiarity is sought after in fashion, music, cars and various other necessities of life. Having this generational backdrop, they want to develop stainless steel tableware with VINTAGE feel as well, the fundamental concept of CASUAL PRODUCT VINTAGE SERIES.
Conventionally, stainless steel products will have finishing that gives a mirror like shine or matted quality. In contrast, the company reversed the “polishing” technology and concept to give their VINTAGE SERIES a rough character with chips and scratches. This particular method is the world’s first and is called the VINTAGE Finish.
The technology has already been granted a patent, and it was a damaged pair of jeans that gave the innovative idea of scratching the surface of stainless steel. The trial began from a curiosity that wondered what would happen if the same process for damaging jeans was applied to the surface of stainless steel. The test began on small cutleries and enabled to apply the VINTAGE Finish on plates, small or large, allowing to create a wide range of product options for the VINTAGE series.
About The Company
About Aoyoshi
In 2016, AOYOSHI CO., LTD. has welcomed its 60th year of excellence since establishing the company in Tsubame City, Nigata Prefecture of Japan, and region famous for its tableware and cutlery tradition. Tsubame city, hometown of the company, has flourished with metal processing as its main local industry and central hub of Japan since 300 years ago.
To this day, the exceptional skill is being passed down to many dedicated craftsmen in the region. At AOYOSHI, the founders are currently operating their original “CASUAL PRODUCT” brand, engaging in planning, production and sales distribution. They work daily with a commitment to develop & deliver innovative designs for their customers.
It took many years to achieve the highest level of metal processing technology, which in turn gave birth to the innovative and world’s first stainless steel processing technology that ultimately introduced the VINTAGE SERIES with distinctive quality and feel. It’s new, but you longed for its familiarity. The feel of wear from long use is uniquely expressed in each product.
Currently, the brand offers over 200 items, and to match the ambiance of the VINTAGE SERIES products, wooden mats are available as well. They will continue to innovate new products to further enrich the brand. Aoyoshi aspires for many customers to experience the unique textural quality of the VINTAGE SERIES to add some joy to your precious time.
