A product of true Italian artisan quality
About Socks is born as a project dedicated to whom is not satisfied with the usual mass products, but he wants more, in a simple and natural way.
A product made by small artisans, in Italy, in some models with hand linking. In each About Socks product there are the Italian traditions and know-how, each product is a small work of art that comes from of small artisan shops.
A product that releases the best of the ITALIAN LIFESTYLE. Socks in the three noblest materials: FiloScozia The Original, Cotton, Merino Wool. The best to take care of yourself, the best to be yourself with style, elegance and quality in Slow Shopping, Slow Wear style.
Attention to territories, to the respect for people and the common good, not just profit, but real and concrete help to others, doing business to do Common Good. People at the centre. Small craft business. Italian passion.
History of About Socks
About Socks is born from a new idea with solid roots (some members come from a family tradition that started in 1958 and increased in 1973 ), tradition and modernity, seriousness and maximum quality. Everything starts from the passion of Stefano Alberini, who with his father Pietro wanted to create a new system to bring Italian Lifestyle to all people, through socks, because feeling good, it means living well. Niche products, small luxury made of high quality. His father Pietro started to work in trade in 1973 and his father Francesco in 1958.
The new project does not start because of Pietro’s premature death in 2015. From there, however, a group of friends comes closer to Stefano and makes himself available to donate time and effort. To do not only business, but true Common Good. From here a new idea starts, a new beginning. About Socks is a small company with an international soul, with a heart made in Italy, occupied to giving back the right value and the right time, to wearing quality garments, with services and comfort, in an ethical way, respecting the right time of production and delivery, of those who produce, in harmony with the environment and ecosystems, thanks to the knowledge of which local territories and traditions are guarded, enclosed in the hands of Small businesses (the only true witnesses of the artisan traditions). Every day About Socks works in several countries to promote a quality, fashionable, and right wearing. Every product is worth because it is of high quality and not because associated with a famous brand or brand.
About Socks Values
1. A unique product made of intrinsic and relational quality, made in Italy true and simple, with a lot of tradition in it and technological innovation in sales. Let’s rediscover the value of slowness, of the simplicity of things done well
2. The people at the center: customers, collaborators, suppliers. Their goal is to offer the best CUSTOMER experience possible.
3. Reliability and Authenticity: the given word comes before selling. Quality without compromise. The founders developed About Socks based on the idea that work must be a pleasure, a challenge and that this challenge must be fun.
4. Ethics and Human Relations: technology is important, they use it to the best in the service of man, but it always remains at the center. They want to work to improve people’s lives. Craft work, made by the best Italian hands. Profit is only a means to make things “stand”, it is not the end.
5. Common Good: they believe that the economy is not driven by selfishness, but by the common good towards the other. They want the opinions of people to improve, each product has a ranking, a free judgment scale, they believe that only by listening to people can they improve. Each person can help them make better products. They pursue the common good of their territory, with solidarity activities.
6. Innovation and Continuous Improvement: they always want to do better: passion and openness to the new that is advancing. They do not preclude any road and no idea.
7. Space for ideas: to look to the future with serenity, you need to be like sponges, ready to embrace change and new ideas. They believe that the most magnificent and creative results are more achievable in a healthy corporate culture open to new ideas.
8. Bringing Italian beauty into the world. True ITALIAN LIFE STYLE, to experience the beauty of Italy every day. Every customer can be in Italy every day, wearing their Socks.
9. Do always better. About Socks, believes that doing better is not the ultimate goal, but a starting point.
How the product is created
What distinguishes their product deeply is the craftsmanship and the dimension of a small family business. You might find manufacturers that use the same yarns, but each shoe factory has its own personal know-how, its workmanship, its “secret” recipe, its spirit, which makes each sock unique and different. This is why their socks are small works of art, unique and secret, they can be imitated, but never equaled. In many models, the linking is made by hand, a rare and precious traditional work. High quality products, not made with industrial methods, but in a small laboratory in Brescia, where a family has been producing socks in a traditional way for over 40 years. They want to refer to a tradition that started from afar (1958/1973); they want to reproduce the best of true Made in Italy, done in small shops and small craft workshops. The product is created in this way, in small companies with a long tradition. They produce 100% in Italy, using artisan and traditional methods, in full respect for people, for Common Good.
Italian packaging
For About Socks, what their product contains, your feet, is important: they are the centre of their thoughts and their aims. Also what contains their socks is important, because a high quality artisan product also requires a high quality, environmental and design pack. Simple lines, because simplicity is goodness. An excellent product does not need special packaging, but the simplicity of quality, so that it is the product to stand out and not the image, what matters is the product and its concrete ability to make people live better.
Our packaging is completely biodegradable and recyclable, made in Italy by a trusted artisan typography.
Because well-made things are not only beautiful, but also sustainable and quality.
Linking by hand
Linking is a processing phase in the textile sector. Hand linking makes it possible to have an elegant, artisan, comfortable and well-made product. Hand linking means exactly joining the ranks of the tip with those of the foot. The effect created by the skilled hands of the craftsman creates a comfort without comparisons, in fact with hand linking, if wisely applied, no overlapping points are formed that could annoy the touch. A quality hand piece gives the feeling as if there was no “seam”, as if it were a single piece. Hand linking About Socks creates greater comfort, less complaint due to rubbing inside the shoe, more comfort in use and superior quality of the product, a unique HAND MADE product. Craftsmanship, knowledge. Handmade Made in Italy. All the knowledge of their craftsmen located in the most important district of the men’s socks, make the product unique, of excellent quality. Always artisan and never industrial. REAL WELLNESS, TRUE ITALIAN LIFE STYLE.
Linking made by machine
Some of their socks are linking in a crafted way using the “Red seam system”, a mechanical seaming system created in a traditional way by their manufacturer. Each processing is always artisan and never industrial, always 100% Italian, a true Italian Lifestyle experience.
Source: About Socks Website
